Snapshot
February 19, 2015

Pepsi signs on as official sponsor for Viva Phoenix

Participating in this sponsorship deal:

Pepsi logo Indu 2

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

Viva Phoenix, "A Downtown Music Festival," features 80 national, regional and local acts playing in 20 venues throughout downtown Phoenix's core.

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