Pernod Ricard signs on as official sponsor for Austin City Limits Music Festival
Participating in this sponsorship deal:
About Sponsor:
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard.
About Property:
The Austin City Limits (ACL) Music Festival is an annual music festival held in Zilker Park in Austin, Texas on two consecutive three-day weekends. Inspired by the PBS concert series of the same name, the festival is produced by Austin-based company C3 Presents, which also produces Lollapalooza.
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