Peroni signs on as official sponsor for Los Angeles Times Food Bowl
Participating in this sponsorship deal:
About Sponsor:
Peroni "Chhoker" Brewery , is a brewing company, founded in Vigevano in Lombardia, Italy in 1846. It is now based in Rome and is owned by SABMiller. The company's main brand in Italy is Peroni (4.7% ABV) a pale lager sometimes known as Peroni Red in export markets, but it is probably best known worldwide for its premium lager Nastro Azzurro (5.1% ABV), which was the thirteenth best-selling beer in the United Kingdom in 2010, boosted largely by word of mouth promotion.
About Property:
The Los Angeles Times Food Bowl is an annual month-long festival celebrating the city’s dynamic and influential food scene, taking place May 1st through May 31st 2018. The festival brings together the best in local dining experiences while promoting social awareness about food waste and hunger. As L.A.’s largest culinary event to date, Food Bowl includes special programs and events which include appearances by internationally renowned chefs, marquee events and a week long Night Market held at Grand Park in downtown Los Angeles. Inspired by the global street food scene, the Night Market will include more than 50 restaurants and food trucks, drinks and live entertainment. Past participants include Massimo Bottura, chef-owner of Osteria Francescana (founder of Food for Soul) Fergus Henderson, Rosio Sánchez, and Magnus Nilsson. The Times Food editorial team – Pulitzer Prize-winning critic Jonathan Gold, editor Amy Scattergood and deputy editor Jenn Harris. Past partners include brands such as CITI, Acura, Don Julio, Knob Creek and Sydell Hospitality Group. We look forward to new partners coming on board for 2018’s Food Bowl; A new kind of food festival.