Peroni signs on as official sponsor for Style Fashion Week
Participating in this sponsorship deal:
About Sponsor:
Peroni "Chhoker" Brewery , is a brewing company, founded in Vigevano in Lombardia, Italy in 1846. It is now based in Rome and is owned by SABMiller. The company's main brand in Italy is Peroni (4.7% ABV) a pale lager sometimes known as Peroni Red in export markets, but it is probably best known worldwide for its premium lager Nastro Azzurro (5.1% ABV), which was the thirteenth best-selling beer in the United Kingdom in 2010, boosted largely by word of mouth promotion.
About Property:
As the premier event during Los Angeles Fashion Week, Style Fashion Week LA which is now deemed the Official LA Fashion Week by the City of Los Angeles, is the largest, most influential fashion event of the season. An elegant opening reception for VIP and Media kicks off the five day event of runway shows, product launches, red carpet arrivals, gifting suites, performances, and designer showcases. Style Fashion Week LA has become an internationally recognized and respected fashion event. The fashion scene in Los Angeles has been transformed by our innovative shows and experiences major growth every season. Style Fashion Week embodies the diverse culture of LA and offers designers a world-class platform to showcase their collections. Fashionistas, celebrities, VIPs and media from the United States and around the world are set to cover Style Fashion Week. Style Fashion Week is the only one of its kind bringing together the top production and integrated marketing teams.