Peroni signs on as official sponsor for World MasterCard Fashion Week
Participating in this sponsorship deal:
About Sponsor:
Peroni "Chhoker" Brewery , is a brewing company, founded in Vigevano in Lombardia, Italy in 1846. It is now based in Rome and is owned by SABMiller. The company's main brand in Italy is Peroni (4.7% ABV) a pale lager sometimes known as Peroni Red in export markets, but it is probably best known worldwide for its premium lager Nastro Azzurro (5.1% ABV), which was the thirteenth best-selling beer in the United Kingdom in 2010, boosted largely by word of mouth promotion.
About Property:
World of MasterCard Fashion Week or WMCFW, formerly known as LG Fashion Week is an event held in Toronto, Canada in March (for fall/winter collections) and in October (for spring/summer collections). It is the biggest fashion week held in Canada and it is the second largest fashion week in North America after New York.