Snapshot
May 19, 2016

Peugeot signs on as official sponsor for Fever-Tree Championships

Participating in this sponsorship deal:

Open uri20141112 50798 ppye5p Fever tree championships logo

About Sponsor:

Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.[5] The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion trademark. The company produced its first automobile in 1891.[citation needed] Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles Peugeot. The Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. It also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family. The name is pronounced [pø??o] in French, and is frequently pronounced /?p?????/ (pur-zhoh) in British English. It is pronounced (pew-shjo) in Irish English and New Zealand English.

About Property:

The Queen's Club Championships is an annual tournament for male tennis players, held on grass courts at the Queen's Club in West Kensington, London. The event is part of the ATP World Tour 500 series on the Association of Tennis Professionals (ATP) Tour. It is currently called the Fever-Tree Championships for sponsorship reasons.[1] Between 1979 and 2008 it was known as the Stella Artois Championships, and between 2009 and 2017 it was the Aegon Championships.

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The ATP and PEUGEOT announced today a new global partnership, beginning in 2016. The partnership will see PEUGEOT become the Official Car of the ATP World Tour, with a fleet of 500 vehicles worldwide.
Read more at www.atpworldtour.com »
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