Snapshot
November 06, 2014

Planet Fitness signs on as official sponsor for Mascot Games

Participating in this sponsorship deal:

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About Sponsor:

PFIP LLC (doing business as Planet Fitness) is an American franchisor and operator of fitness centers based in Hampton, New Hampshire.[1] The company reports that it has more than 1,400 clubs,[2] making it one of the largest fitness club franchises by number of members and locations. It markets itself as a "Judgement Free Zone" that caters to novice and casual gym users and is reported to be the nation’s fastest growing fitness center franchise.[3]

About Property:

Benefitting and produced by New Hope for Grieving Children and held at Florida's Amway Center Arena Mascot Games in Downtown Orlando, Florida brings together select team mascots from across the world of professional and division I sports. NBA, NHL, MLB, MLS, NFL mascots, all on one indoor field delighting crowds while competing in wild & whacky sports contests. Unique approaches to audience participation and sponsor activation help make this a summer family favorite drawing an estimated 20,000 ticketed fans.

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