Powerade signs on as official sponsor for Alianza de Futbol
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
Alianza de Futbol Hispano, created by BRC Group LLC, is the leading organization in the United States dedicated to the support and development of amateur Hispanic soccer. Through tournaments like Copa Alianza, Verizon Copita Alianza clinics and professional scouting programs, Alianza de Futbol Hispano gathers and promotes young amateur players' talent, giving them the opportunity to make their dreams come true.
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