Powerade signs on as official sponsor for Atlanta Marathon and Half Marathon
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Publix Atlanta Marathon & Half Marathon is an Atlanta, Georgia-based marathon held usually in late March.
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