Powerade signs on as official sponsor for Atlanta Open
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Atlanta Open (known for sponsorship reasons as the BB&T Atlanta Open), is a professional men's tennis tournament that has been played in the Atlanta area in the United States since 2010, usually during July or August.
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