Powerade signs on as official sponsor for Auckland Marathon
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Auckland Marathon and Half Marathon is an annual marathon running race held in Auckland, New Zealand. The event is held in October, or early November of each year, which is during the spring in New Zealand. The main feature of the event is the crossing of the Auckland Harbour Bridge, which involves a climb of 33 metres to the highest point. The 2008 event took place on Sunday, 2 November 2008.
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