Powerade signs on as official sponsor for Cooper River Bridge Run
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Cooper River Bridge Run is an annual running event held in Mount Pleasant, South Carolina usually in early April.
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