Powerade signs on as official sponsor for Melbourne United
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
Melbourne United are an Australian professional basketball team, competing in the National Basketball League . Melbourne United is the only team in the league representing Victoria and are based in the state capital, Melbourne. As of the 2014–15 season, the team splits its home games between the 7,500 seat Margaret Court Arena, the 10,500 seat Hisense Arena and the 3,500 seat State Netball and Hockey Centre , known as "The Cage" within the NBL.