Powerade signs on as for Peachtree Road Race
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Atlanta Journal-Constitution Peachtree Road Race 10K is a 10 kilometer road race held annually in Atlanta, Georgia on July 4, Independence Day. The Peachtree Road Race was until recently the world's largest 10 kilometer race , a title it has held since the late 1970s. The Race's registration of 55,000 was surpassed in April 2008 by the Vancouver Sun Run which had over 59,000 registrants , although it is expected to pass that in 2011 with the new limit. The race has become a city-wide tradition in which over 70,000 amateur and professional runners try to register for one of the limited 60,000 spots. The event also includes a wheelchair race which precedes the footrace. In recent years the race also has a special divisions for soldiers stationed in the Middle East.