PowerBar signs on as for Ironman World Championship
Participating in this sponsorship deal:
About Sponsor:
PowerBar, Inc. is an American maker of energy bars and other related products (particularly sports drinks, gel-based foodstuffs for distance athletes, and the Pria bars targeted at women.
About Property:
The Ironman World Championship has been held annually in Hawaii since 1978, with an additional race in 1982. It is owned and organised by the World Triathlon Corporation. It is the annual culmination of a series of Ironman triathlon qualification races held throughout the world.
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