PowerBar signs on as for TriRock Triathlon Series
Participating in this sponsorship deal:
About Sponsor:
PowerBar, Inc. is an American maker of energy bars and other related products (particularly sports drinks, gel-based foodstuffs for distance athletes, and the Pria bars targeted at women.
About Property:
Created by the organizers of the Rock ‘n’ Roll Marathon Series, the TriRock Series launched in San Diego on September 12, 2010 to a sold-out field of 1,200 triathletes. The unique format features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert. The series expanded to four markets in 2011, adding events in Annapolis, Seattle and New York.
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