PwC - PricewaterhouseCoopers signs on as official sponsor for Armed Forces Bowl
Participating in this sponsorship deal:
About Sponsor:
PwC (officially PricewaterhouseCoopers) is a global professional services firm headquartered in London, United Kingdom. It is the world's largest professional services firm and one of the "Big Four" accountancy firms. PwC has offices in 757 cities across 154 countries and employs over 175,000 people. It had total revenues of $26.6 billion in 2010, of which $13 billion was generated by its Assurance practice, $7 billion by its Tax practice and $6 billion by its Advisory practice. The firm was formed in 1998 by a merger between Coopers & Lybrand and Price Waterhouse. The trading name was shortened to PwC in September 2010 as part of a major rebranding exercise.
About Property:
The Lockheed Martin Armed Forces Bowl is an annual postseason college football bowl game that was inaugurated in 2003 as the Fort Worth Bowl under corporate sponsorship of PlainsCapital Bank. In 2005, the game was without corporate sponsorship. In 2006, Fort Worth based Bell Helicopter Textron took over sponsorship, and thus it became officially known as the Bell Helicopter Armed Forces Bowl. The contest is one of six bowls produced by ESPN Regional Television and has been televised annually on ESPN since its inception. Armed Forces Insurance is the official Insurance Partner of the Armed Forces Bowl and has sponsored the Great American Patriot Award, presented at halftime at the Bowl, since 2008. In 2014, Lockheed Martin (who's Lockheed Martin Aeronautics division is based in Fort Worth) became the game's sponsor.