Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
Hudson Hall is more than a race driver, he is well known as a very enthusiastic marketer /promoter for his sponsors and promotional partners. Companies that have worked with Hudson in the past have enjoyed good exposure and return on investment. Hudson is also extremely popular with the fans, media as well as his fellow competitors. Hudson has earned the Most Popular Driver Award on a local, regional and national level with NASCAR's short track divisions.