Puma signs on as official sponsor for Wings for Life World Run
Participating in this sponsorship deal:
About Sponsor:
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
About Property:
The Wings for Life World Run is a running and wheelchair event for athletes of all abilities with no finish line or set distance. The Wings for Life World Run will be held in 35 locations worldwide on May 3. All proceeds from the race go to Wings for Life, a not-for-profit spinal cord research foundation.