Pura Vida Tequila signs on as official sponsor for Houston Art Car Parade
Participating in this sponsorship deal:
About Sponsor:
Pura Vida, based in Houston, Texas, is español for pure life or the good life, meaning living life to the fullest, push the limits of excitement, or, as far as your sense of adventure takes you.
About Property:
The Houston Art Car Parade is an annual event in Houston, Texas, featuring a display of all types of rolling art. The first and largest Art Car parade in the world, at any given parade spectators will see cars, bicycles, motorcycles, roller-skaters, and many other types of motorized and human-powered vehicles all decorated in various themes. There are also classic cars, lowriders, and various other highly modified roadworthy vehicles. The parade has been a Houston tradition since 1988, when 40 decorated vehicles were featured during the Houston International Festival.