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November 13, 2020

Rado signs on as official sponsor for Nature Valley Classic

Participating in this sponsorship deal:

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About Sponsor:

Rado is a Swiss luxury manufacturer of watches, with headquarters in Lengnau, Switzerland. It is noted for its use of scratch-proof materials, a field in which it is considered a pioneer. Today the company produces about half a million watches a year with a staff of about 470 in total. Rado's watches are obtainable in more than 150 countries, at over 5900 points of sale. The most important markets are Southeast Asia, Japan, China, Middle East as well as countries within Europe and the USA.

About Property:

The Birmingham Classic (currently sponsored by Nature Valley) is a premier level women's tennis tournament on the WTA Tour held at the Edgbaston Priory Club in Edgbaston, Birmingham, United Kingdom. Held at this location since 1982, the tournament is played on outdoor grass courts. It is seen as a warm up tournament for Wimbledon and a sister tournament to the men's Queen's Club Championships. Prior to 2014, the event was part of the WTA's International series.

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