Ram Trucks signs on as official sponsor for Colorado State Fair and Rodeo
Participating in this sponsorship deal:
About Sponsor:
Ram Trucks, stylized as RAM and formerly known as the Ram Truck Division (of Chrysler), is an American brand of light to mid-weight trucks and other commercial vehicles, and a division of Stellantis (previously Fiat Chrysler Automobiles). It was established in a spin-off from Dodge in 2010 using the name of the Ram pickup line of trucks. Ram Trucks' logo was originally used as Dodge's logo. Ram "Classic" trucks are made at the Warren Truck Plant in Warren, Michigan and at the Saltillo plant in Saltillo, Mexico. New series Ram pickups are made at Sterling Heights Assembly in Sterling Heights, Michigan. Since its inception, the brand has used the slogan "Guts. Glory. Ram."
About Property:
The 2014 Colorado State Fair will mark the Fair's 142nd year as Colorado's premier celebration of agriculture. The Fairgrounds provides nearly $34 million in economic activity to Colorado throughout the year; $29 million of that activity is driven by the annual State Fair event. In addition to showcasing Colorado agriculture, the annual event features one of the country’s largest traveling carnivals, artwork, crafts, food competitions, thrilling rodeo action, a wide variety of food and merchandise booths and a Fiesta Day honoring Colorado's ties to the Hispanic culture.