Ray-Ban signs on as official sponsor for Coachella
Participating in this sponsorship deal:
About Sponsor:
Ray-Ban is an American high end manufacturer of sunglasses, founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $640 million. Ray-Bans were first created in 1936. The idea of Ray Bans began some years earlier when Lieutenant John A. Macready returned from a balloon flying adventure and complained that the sun had permanently damaged his eyes.
About Property:
The Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire's Coachella Valley in the Colorado Desert.