Rayovac signs on as for Walt Disney Parks & Resorts
Participating in this sponsorship deal:
About Sponsor:
Rayovac is a brand of batteries owned by Spectrum Brands of Madison, Wisconsin, United States. Rayovac was founded by James Bowen Ramsay (1869-1952) in 1906 as the French Battery Co. in Madison, Wisconsin, with Alfred Landau as its first president. Landau was replaced by C.F. Burgess, and the company became profitable in 1910.
About Property:
Walt Disney Parks and Resorts is the segment of The Walt Disney Company that conceives, builds, and manages the company's theme parks and holiday resorts, as well as a variety of additional family-oriented leisure enterprises. It is one of four major business segments of the company, the other three being Consumer Products, Media Networks, and Studio Entertainment.
Rayovac packages picture Disney characters like Lightning McQueen, the star of the Disney/Pixar movie Cars, and the Disney Princesses collection like Ariel of The Little Mermaid.
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