Snapshot
November 06, 2014

Rayovac signs on as official sponsor for Wisconsin Badgers

Participating in this sponsorship deal:

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About Sponsor:

Rayovac is a brand of batteries owned by Spectrum Brands of Madison, Wisconsin, United States. Rayovac was founded by James Bowen Ramsay (1869-1952) in 1906 as the French Battery Co. in Madison, Wisconsin, with Alfred Landau as its first president. Landau was replaced by C.F. Burgess, and the company became profitable in 1910.

About Property:

The Wisconsin Badgers are the collegiate athletic teams from the University of Wisconsin–Madison. This NCAA Division I athletic program has teams in football, basketball, ice hockey, volleyball, soccer, cross country, tennis, swimming, wrestling, track and field, rowing, golf, and softball. The Badgers have several major on-campus facilities, including Camp Randall Stadium, the UW Field House, and the Kohl Center. They compete in the Big Ten Conference in all sports except men's and women's ice hockey and crew. Ice hockey competes in the Western Collegiate Hockey Association and crew in the Eastern Association of Rowing Colleges .

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