Snapshot
August 09, 2019

Red Stripe signs on as official sponsor for All Points East

Participating in this sponsorship deal:

Data Screen shot 2019 08 09 at 4.00.46 pm

About Sponsor:

Red Stripe is a Jamaican lager beer whose logo is a bold, diagonal red stripe. It is brewed by Desnoes & Geddes Limited, originally a soft drink manufacturer incorporated on July 31, 1918, by Kingston, Jamaica natives Eugene Peter Desnoes and Thomas Hargreaves Geddes. In its current formulation Red Stripe is 4.7% alcohol by volume.

About Property:

All Points East is a music festival held over two weekends once a year in London's Victoria Park, run by AEG Presents. The 10 day event comprises one festival weekend, four days of free entry and community activities known as "In the Neighbourhood" and finally three standalone headline shows in their APE Presents series. The first year of All Points East was held in 2018 with LCD Soundsystem, The xx and Björk headlining the festival weekend and Catfish and the Bottlemen, The National and Nick Cave headlining the three standalone shows the following weekend.[1] Other supports included Yeah Yeah Yeahs, Phoenix, Glass Animals, Lorde, Sampha, Beck, Father John Misty, Blossoms, The War on Drugs (band), Future Islands and Patti Smith.

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