Snapshot
July 16, 2018
Reebok signs on as official sponsor for New York Fashion Week: Men's

Participating in this sponsorship deal:

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About Sponsor:

Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.

About Property:

New York Fashion Week: Men's is a standalone showcase for American men's fashion. Skylight Clarkson Sq will serve as the official home of New York Fashion Week: Men's kicking off with the Spring 2016 collections in July. CFDA, which owns the Fashion Calendar, will organize the biannual initiative aligned with New York Men's Market Week.

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