Reebok signs on as official sponsor for Partnership for a Healthier America
Participating in this sponsorship deal:
About Sponsor:
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.
About Property:
The Partnership for a Healthier America is a nonprofit created in conjunction with - but separate from - First Lady Michelle Obama's Let's Move! initiative to combat childhood obesity. PHA works with the public, private and nonprofit sector to broker commitments and develop strategies to address the epidemic. Obama serves as PHA's honorary chair, alongside honorary vice-chairmen former Senate Majority Leader Bill Frist, and Mayor Cory Booker of Newark, New Jersey.