Revlon signs on as official sponsor for Lollapalooza
Participating in this sponsorship deal:
About Sponsor:
Revlon, founded in 1932, is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through high-quality products at affordable prices. Revlon(R) is one of the strongest consumer brand franchises in the world. Revlon's global brand portfolio includes Revlon(R) color cosmetics, Almay(R) color cosmetics, Revlon ColorSilk(R) hair color, Revlon(R) beauty tools, Charlie(R) fragrances, Mitchum(R) anti-perspirant deodorants, and Ultima II(R) and Gatineau(R) skincare.
About Property:
Lollapalooza is an annual music festival featuring popular alternative rock, heavy metal, punk rock and hip hop bands, dance and comedy performances, and craft booths. It has also provided a platform for non-profit and political groups. The music festival hosts more than 160,000 people over a three day period. Lollapalooza has featured a diverse range of bands and has helped expose and popularize artists such as Depeche Mode, Metallica, Red Hot Chili Peppers, Pearl Jam, The Cure, Primus, The Killers, Kanye West, Rage Against the Machine, Arcade Fire, Nine Inch Nails, Jane's Addiction, X Japan, Soundgarden, Siouxsie and the Banshees, The Smashing Pumpkins, Muse, Alice in Chains, Tool, Hole, 30 Seconds to Mars, The Drums, The Strokes, Arctic Monkeys, Coldplay, Eminem, Calvin Harris, Thenewno2, Foo Fighters, Lady Gaga, and Green Day.