Rich Products signs on as official sponsor for 43North
Participating in this sponsorship deal:
About Sponsor:
Rich Products Corporation is a privately held, multinational food products corporation headquartered in Buffalo, New York. The company was founded in 1945 by Robert E. Rich, Sr., after his development of a non-dairy whipped topping based on soybean oil. Since then, the company has expanded its non-dairy frozen food offerings, and also supplies products to retailers, in-store bakeries, and foodservice providers.
About Property:
With $5 million in cash prizes, including a top award of $1 million, six $500,000 awards and four $250,000 awards, 43North is setting out to turn the best new business ideas from around the globe into reality. Winners also receive free incubator space for a year, guidance from mentors related to their field and access to other exciting incentive programs. Winners agree to operate their business in the Buffalo, New York for a minimum of one year and provide 43North with 5% non-dilutive equity in their company. 43North is part of New York Governor Andrew Cuomo’s Buffalo Billion initiative, which is driving new economic opportunities throughout Buffalo and Western New York. The competition operates through the support of New York Power Authority and Launch NY.