Riddell signs on as official sponsor for Quick Lane Bowl
Participating in this sponsorship deal:
About Sponsor:
Riddell is an American company specializing in sports equipment for American football, baseball, basketball, lacrosse, soccer, softball, track and field, tennis, volleyball, and wrestling. It is headquartered in Rosemont, Illinois.
About Property:
The Quick Lane Bowl is a post-season college football bowl game certified by the NCAA that began play in the 2014 season. Backed by the Detroit Lions of the National Football League, the game features a bowl-eligible team from the Big Ten Conference competing against an opponent from the Atlantic Coast Conference.
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