Roche signs on as official sponsor for iHeartCountry Festival
Participating in this sponsorship deal:
About Sponsor:
F. Hoffmann-La Roche AG is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has bearer shares listed on the SIX Swiss Exchange. The company headquarters are located in Basel.
About Property:
Started in 2014, the iHeartCountry Festival is held each Spring in Austin, Texas bringing a star-studded country music lineup to the Frank Erwin Center in Austin.
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