Rockstar is an energy drink created in 2001. With 14% of the US market in 2008, Rockstar is a leading energy drink brand. Rockstar is based in Las Vegas. Rockstar Energy Drink is available in fourteen different flavors, and in over twenty countries. Founded in 1998 by Russell Weiner, Rockstar launched into the fastest-growing segment of the USA beverage market, energy drinks.
KAABOO is a three-day "mix-perience" a fully immersive live music experience combining a diverse mix of music, culinary offerings, craft libations, art exhibitions, comedy, dancing and amenities together in one place. First held in 2015, KAABOO Del Mar is held at the Del Mar Racetrack + Fairgrounds in September.