Rolex SA is an Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion .
The Italian Open is the Italian national open golf championship for men. It was founded in 1925 and has been part of the European Tour's schedule since the tour's first season in 1972.