Rosa Mexicano, established in 1984, introduced what was then a "new" cuisine to the Manhattan restaurant scene when it opened its original Midtown East location. In 2000, the next generation of Rosa Mexicano was ushered in with the opening of a second location near Lincoln Center, once again breaking new ground by featuring a stunning modern interior inspired by contemporary Mexican architecture and establishing the vibrant signature style of restaurants to come. Today, the growing restaurant group has fifteen locations nationwide in Atlanta, GA; Boston, MA; Chevy Chase, MD; Hackensack, NJ; Los Angeles and San Francisco, CA; Miami, FL; Minneapolis, MN; National Harbor, MD; New York, NY; Washington DC; and internationally in Dubai, Panama City and Puerto Rico.
New Taste of the Upper West Side is an annual celebration of all the prominent chefs who have flocked to the Upper West Side in recent years. All net proceeds from this event are dedicated to neighborhood projects.