Rossignol signs on as for American Birkebeiner
Participating in this sponsorship deal:
About Sponsor:
Skis Rossignol S.A., or simply Rossignol, is a French manufacturer of alpine, snowboard, and Nordic equipment, as well as related outerwear and accessories, located in Isère, France. Rossignol was one of the first companies to produce plastic skis. The company also owns the brand Dynastar as well as LOOK. In 2005, Rossignol was bought by the boardsport equipment manufacturer Quiksilver for $560 million. In 2008, Quiksilver made a deal to sell Rossignol for $147 million to a former chief executive, Bruno Cercley.
About Property:
The American Birkebeiner is the largest, and one of the longest cross country ski races in North America. The two premier events are the 54km classic and the 50km freestyle race from Cable to Hayward, Wisconsin. Each year approximately 10,000 skiers participate in the Birkie, 26km Kortelopet, and 12km Prince Haakon events. The 2013 race was held on February 23. The 41st Birkie will be held on February 22, 2014. The Birkie is a member race of the Worldloppet Ski Federation.