Sailor Jerry Rum was created in the name and spirit of Norman "Sailor Jerry" Collins, the father of old-school tattooing. A man who never gave an inch on his ideals or compromised his work. It began with a mom and pop company based on Sailor Jerry's art, motivated to keep Sailor Jerry's heritage alive. With the intent of creating something as enduring as The Man's legacy, they partnered with William Grant & Sons and the rum was born. Sailor Jerry is the original 92-proof rum. A straight-up, no-nonsense, old-school spirit. Blended the way it should be. Bold and smooth. It's crafted with distillates from the finest Caribbean distilleries — selected, blended and spiced by William Grant & Sons' formidable blending team. The unique recipe of all-natural spices and flavors delivers a rich smooth taste characterized by top notes of vanilla and cinnamon. Since the rum was founded, the brand has been absolutely committed to sustaining authenticity and originality in all forms, supporting all walks of creative individuals who feel as strongly about the nature of their work as Sailor Jerry did about his. Sailor Jerry Rum is owned and distributed by William Grant & Sons, Ltd., an independent family-owned distiller headquartered in the United Kingdom.
Lollapalooza is an annual music festival featuring popular alternative rock, heavy metal, punk rock and hip hop bands, dance and comedy performances, and craft booths. It has also provided a platform for non-profit and political groups. The music festival hosts more than 160,000 people over a three day period. Lollapalooza has featured a diverse range of bands and has helped expose and popularize artists such as Depeche Mode, Metallica, Red Hot Chili Peppers, Pearl Jam, The Cure, Primus, The Killers, Kanye West, Rage Against the Machine, Arcade Fire, Nine Inch Nails, Jane's Addiction, X Japan, Soundgarden, Siouxsie and the Banshees, The Smashing Pumpkins, Muse, Alice in Chains, Tool, Hole, 30 Seconds to Mars, The Drums, The Strokes, Arctic Monkeys, Coldplay, Eminem, Calvin Harris, Thenewno2, Foo Fighters, Lady Gaga, and Green Day.