Samsonite signs on as official sponsor for Boston Celtics
Participating in this sponsorship deal:
About Sponsor:
The Samsonite Corporation makes luggage with its products ranging from large suitcases to small toiletries bags and briefcases. It was started in Denver, Colorado, USA in 1910 byJesse Shwayder, as the Shwayder Trunk Manufacturing Company. Shwayder named one of his initial cases "Samson", after the Biblical strongman, and began using the trademark Samsonite in 1941. The company changed its name to Samsonite in 1966. For many years, a subsidiary, Samsonite Furniture Co., made folding chairs and card tables in Murfreesboro, Tennessee.
About Property:
The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which they share with the Boston Bruins of the NHL. The Celtics' 17 NBA Championships are the most for any NBA franchise, with their Western Conference rival, the Los Angeles Lakers, following behind with 16 NBA Titles. From 1957 to 1969, the Celtics dominated the league winning 11 championships in 13 years, and eight in a row , the longest consecutive championship streak of any North American pro sports team.