Snapshot
January 11, 2018

SAP signs on as official sponsor for New York Fashion Week

Participating in this sponsorship deal:

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About Sponsor:

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

About Property:

New York Fashion Week, held in February and September of each year, is a semi-annual series of events (generally lasting 7–9 days) when international fashion collections are shown to buyers, the press and the general public. It is one of four major fashion weeks in the world, collectively known as the "Big 4," along with those in Paris, London and Milan.

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