Snapshot
November 06, 2014

SAP signs on as official sponsor for New York Rangers

Participating in this sponsorship deal:

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About Sponsor:

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

About Property:

The New York Rangers are a professional ice hockey club based in the borough of Manhattan in New York, New York, USA. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . Playing their home games at Madison Square Garden, the Rangers are one of the oldest teams in the NHL, having joined in 1926 as an expansion franchise. They are part of the group of teams referred to as the Original Six, along with the Detroit Red Wings, Toronto Maple Leafs, Montreal Canadiens, Boston Bruins, and Chicago Blackhawks. The Rangers were the first NHL franchise in the United States to win the Stanley Cup, which they have done four times .

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NEW YORK, Oct 22, 2013 (GLOBE NEWSWIRE via COMTEX) -- The Madison Square Garden Company MSG, +3.36% and SAP SAP, +0.94% the market leader in enterprise application software, announced today a new, long-term technology and marketing partnership, making SAP a Signature Partner of MSG with year-round brand exposure through the company's unrivaled set of sports, entertainment and media properties in New York. As part of the partnership, SAP will have a prominent presence in the completely transformed Madison Square Garden Arena that will debut later this week, following the completion of the historic, $1 billion Transformation project. SAP will become the naming partner of the Madison Concourse (6 floor) and presenting partner for the Arena's "Defining Moments" and "Garden 366" exhibits, which pay homage to The Garden's rich history in sports, entertainment, politics and culture.
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