Sheraton signs on as for New Orleans Jazz & Heritage Festival
Participating in this sponsorship deal:
About Sponsor:
Sheraton Hotels and Resorts is Starwood Hotels & Resorts Worldwide's largest and second oldest brand. Starwood's headquarters are in White Plains, New York. The origins of the brand date back to 1937 when Ernest Henderson and Robert Moore acquired the Stonehaven Hotel in Springfield, Massachusetts. The chain got its name from another early hotel that the pair had acquired, which had a lighted sign on the roof saying "Sheraton Hotel" which was large and heavy and therefore too expensive to change. Instead, they decided to call all their hotels by that name.
About Property:
The New Orleans Jazz & Heritage Festival, often known as Jazz Fest, is an annual celebration of the music and culture of New Orleans and Louisiana. Use of the term "Jazz Fest" can also include the days surrounding the Festival and the many shows at unaffiliated New Orleans nightclubs scheduled during the Festival event weekends.