The Sierra Nevada Brewing Company was established in 1980 by homebrewers Ken Grossman and Paul Camusi.
Noise Pop Festival is an annual week-long music and arts festival that takes place throughout the San Francisco Bay Area produced by Noise Pop. Since 1993, Noise Pop Festival has provided exposure to some emerging artists, many of which have gone on to widespread acclaim, including The White Stripes, Modest Mouse, Death Cab for Cutie, The Flaming Lips, The Shins, Fleet Foxes, Bright Eyes and Yoko Ono.