Signet Jewelers signs on as title sponsor for Birmingham Bowl
Participating in this sponsorship deal:
About Sponsor:
Signet Jewelers Limited is the world's largest specialty retail jeweller. The Bermuda-domiciled, British headquartered company is listed on both the New York Stock Exchange and the London Stock Exchange. The group focuses on the middle mass jewelry segment and has number one positions in both the U.S. and UK specialty jewelry markets. Certain brands are targeted at the upper middle market.
About Property:
The Birmingham Bowl (formerly known as the PapaJohns.com Bowl and the BBVA Compass Bowl) is a post-season NCAA-sanctioned Division I-A college football bowl game approved in April 2006 and played annually at the 71,594-seat Legion Field in Birmingham, Alabama, U.S. ESPN Regional Television (doing business as ESPN Plus, a subsidiary of ESPN) owns and manages the bowl's operations, sponsorships and marketing, including broadcast of the game on ESPN.[2] The University of Alabama at Birmingham (UAB) also provides marketing, management and game-day operations support.