The J. R. Simplot Company (commonly referred to as Simplot) was founded in 1929 by 20-year-old John Richard Simplot near the small agricultural community of Declo in south central Idaho, USA. During the early 1940s the business expanded, serving the military dehydrated onions and potatoes during World War II. The firm was legally incorporated as the J. R. Simplot Company in 1955.
The Famous Idaho Potato Bowl (formerly the Humanitarian Bowl) is an NCAA-sanctioned post-season college football bowl game. It debuted in 1997 and has been played annually at Bronco Stadium on the campus of Boise State University in Boise, Idaho.