Skechers signs on as title sponsor for Pier to Pier Friendship Walk
Participating in this sponsorship deal:
About Sponsor:
Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg and his son Michael in 1992 right after Robert left LA Gear, which he had founded in 1983. Michael was a distributor for Doc Martens. Importing knock-off Doc Martens boots ended in a legal battle between Skechers and Doc Martins. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children.
About Property:
The fourth annual SKECHERS Pier to Pier Walk will feature celebrity appearances by Dancing with the Stars’ Brooke Burke-Charvet, Hall of Fame baseball legend Tommy Lasorda and fitness enthusiast Denise Austin. Since its 2009 launch, the walk has raised $1.2 million to help retain vital educational curricula, maintain smaller class sizes, upgrade technology and preserve high-quality programs, as well as support The Friendship Circle (www.gotfriends.com) – an organization that nurtures, inspires and includes children and young adults with special needs and their families through friendships with teen volunteers, valuable programs and events in their community. The SKECHERS Pier to Pier Walk will be held this year on October 28th in Manhattan Beach, California.