Smartwater signs on as official sponsor for Martha's Vineyard Food & Wine Festival
Participating in this sponsorship deal:
About Sponsor:
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
About Property:
Now in its seventh year, the Martha’s Vineyard Food & Wine Festival, hosted by the Edgartown Board of Trade, has quickly grown into a world-class wine and culinary extravaganza on Martha’s Vineyard and has become a signature for the town of Edgartown. The four-day festival, attended by approximately 1,500 food and wine enthusiasts, features wine tasting seminars, renowned chefs, premium wines, cooking demonstrations by nationally recognized award-winning chefs and local culinary celebrities and wine personalities, culinary dinners, and a tented Grand Tasting. This event will be uniquely educational in focus, showcasing the Vineyard’s culinary talent. The festival is held Thursday, October 16, 2014 to Sunday, October 19, 2014.