Smirnoff signs on as official sponsor for Big Apple Barbecue Block Party
Participating in this sponsorship deal:
About Sponsor:
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898).[1] It is now distributed in 130 countries.
About Property:
The Annual Big Apple Barbecue Block Party takes place in Madison Square Park. The weekend-long event occurs every June and brings together the country’s top pitmasters who cook up their award-winning food for over a 100,000 barbecue enthusiasts. Set against the beautiful backdrop of Madison Square Park, the Big Apple Barbecue Block Party attracts people from near and far to sustain and celebrate America’s authentic culinary and musical traditions.
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