Snapshot
November 06, 2014

Smirnoff signs on as official sponsor for SF Pride

Participating in this sponsorship deal:

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About Sponsor:

Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898).[1] It is now distributed in 130 countries.

About Property:

The San Francisco Lesbian, Gay, Bisexual, and Transgender Pride Celebration, usually known as San Francisco Pride, is a parade and festival held at the end of June each year in San Francisco, California to celebrate the lesbian, gay, bisexual, and transgender people and their allies. The 40th anniversary parade in 2011 included over 200 parade contingents, and is described on the official website as "the largest gathering of LGBT people and allies in the nation."

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