Snyders-Lance Snacks signs on as official sponsor for New York City Marathon
Participating in this sponsorship deal:
About Sponsor:
Snyder's-Lance, Inc. is the second largest salty snack maker in the United States.[2] It was formed by the 2010 merger of Lance and Snyder's of Hanover.[3] On September 6, 2012, Snyder's-Lance agreed to acquire Snack Factory for $312 million. Snyder's-Lance expects the acquisition to close early fourth quarter.[4]
About Property:
The New York City Marathon (branded TCS New York City Marathon and formerly branded ING New York City Marathon for sponsorship reasons) is an annual marathon (42.195 km or 26.219 mi) that courses through the five boroughs of New York City.
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