Snyders-Lance Snacks signs on as official sponsor for X Games
Participating in this sponsorship deal:
About Sponsor:
Snyder's-Lance, Inc. is the second largest salty snack maker in the United States.[2] It was formed by the 2010 merger of Lance and Snyder's of Hanover.[3] On September 6, 2012, Snyder's-Lance agreed to acquire Snack Factory for $312 million. Snyder's-Lance expects the acquisition to close early fourth quarter.[4]
About Property:
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN (with coverage also shown on its sister network ABC), which focuses on extreme sports. The inaugural X Games were held in summer 1995 in Rhode Island. Participants compete to win bronze, silver and gold medals, and prize money.
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